Privacy notice

Who we are

Paul Fowler, founder of AppliedFlow, is responsible for the personal information described in this notice.

You can contact us through the enquiry form on this website, by telephone on 07376 360098, or by post at 1, Abacus House, Newlands Rd, Corsham SN13 0BH.

Information we collect

We may collect:

• your name, email address, business name and the information you include in an enquiry;
• information you give us during subsequent telephone, WhatsApp or written conversations; and
• technical records needed to deliver and secure the website, such as IP address, browser details and request logs.
• if you accept analytics, information about pages viewed, approximate location, browser and device details, and how you arrived at the site.

Please do not send sensitive personal information through the enquiry form unless we have specifically asked for it.

How and why we use it

We use personal information to:

• respond to enquiries and discuss whether we can help;
• take steps you request before entering into an agreement;
• operate, protect and improve the website;
• maintain appropriate business records; and
• comply with legal obligations or establish legal claims.

Our lawful bases are taking steps at your request before a contract, our legitimate interests in responding to business enquiries and running a secure business, and compliance with legal obligations where applicable. We rely on your consent for Google Analytics, and you can withdraw it at any time through Cookie settings in the footer.

We do not use website enquiry information for automated decisions that have legal or similarly significant effects.

Who receives it

Netlify hosts this website and processes form submissions for us. If you accept analytics, Google processes website-use information for us through Google Analytics. We may also share information with professional advisers, contractors working under appropriate confidentiality obligations, or public authorities where this is necessary and lawful. We do not sell personal information.

Netlify and its service providers may process information outside the UK. Netlify describes the safeguards it uses for international transfers in its privacy statement.

How long we keep it

We keep enquiry information only for as long as needed to respond, decide whether to work together and maintain appropriate business records. If an engagement follows, relevant information forms part of the client record and is kept for the period needed to deliver the work and meet legal, tax, accounting and dispute-handling requirements. We securely delete information when it is no longer needed.

Your rights

Depending on the circumstances, you may have rights to access, correct or erase your information, restrict its use, receive a copy of it, or object to how it is used.

You have the right to object where we rely on legitimate interests.

Contact us using the details above to exercise a right. We may need to confirm your identity. You can also complain to the Information Commissioner's Office.

Changes to this notice

We will update this page when our use of personal information changes and show the latest revision date above.